incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Panel: Disrupting the customer to transform engagement

25 Sep 2019
Keynote Theatre
Experience & Engagement , Strategy & Growth

Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands, with Econsultancy and Adobe’s most recent survey of 13,000 marketers identifying the companies that are succeeding are the ones delivering first-class, personalised customer experiences built on a foundation of integrated marketing and CX technology. For brands to win they need to put CX at the heart of everything they do, in this Panel we hear from three brand leaders who have made CX central to their success. Hear their insight and learnings on why personalisation, data and the need to truly understand the customer journey is more important now than ever before.

Chairperson
Richard Robinson, Managing Director - Econsultancy
Speakers
Zoe Clapp, Chief Marketing Officer - UKTV
Simon Swan, Head of Digital & Ecommerce - Perrigo
Russell James, Digital Engagement Director - The Football Association
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