What European Marketers Need to Know About California’s Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data and it’s causing more challenges for European marketers. With the law going into effect on 1 Jan 2020, how should EU marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can EU marketers comply with this new privacy law while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what EU marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.