The future of marketing is... complicated
25 Sep 2019
MadTech & Data Driven Insights Theatre
Data. Privacy. Sustainability. Veganism. Subscription models. Social Media. Technology. Fake News. Personalisation. These trends and many more besides all ladder together to generate one unalterable reality: Marketing is not now, nor will it ever be, as simple as it once was. As a result our challenge as marketers today is two-fold: to accept that (terrifying?) fact and to embrace the opportunities that the new world provides.