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Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Evolving a content-driven UX strategy across channels

26 Sep 2019
UX & CRO Theatre

Holland and Barrett wanted to replicate the expertise and insight customers experienced in-store across their digital channels. To achieve this they have embarked on an ambitious strategy to dramatically scale up the volume of content created to engage and inform consumers to drive engagement and conversion KPIs.

Speakers
Philipp Rogge, CEO - Styla
Jay O'Neill, Head of UX - Holland and Barrett
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