incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Making Immediate Impact with AI

25 Sep 2019
Marketing Automation, Email & Multichannel Theatre

Up until now, e-commerce and retail marketers have been reacting to customer interactions, events, and behaviour.

This mentality has made it difficult for marketers to personalise content, offers, and timing of communications in advance of events actually happening. In turn, this creates lacklustre customer experiences. It’s been next to impossible to predict customers’ buying probability, their likelihood to convert on specific offers, and their projected business value over time — creating a “best guess” mentality when it comes to campaign execution.

It also makes it difficult for marketing leaders to predict the lifetime value of individual contacts and make larger-scale projections about revenue to anticipate marketing-attributed revenue for the quarter ahead.
Artificial intelligence marketing carries the potential to completely reshape how marketers and executives run their businesses. In this presentation, we will show you the real examples and results of brands who have successfully deployed AI solutions.

Speakers
Thomas Harris, RVP Sales - Emarsys
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