incorporating

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30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Lessons learnt from the startup world – what applies and what doesn’t

26 Sep 2019
Media & Advertising Theatre
Innovation & Disruption
The Spectator was founded in 1828. It produces the world’s best-written, oldest and arguably most influential content in the English language. This year we are on a digital transformation journey – to offer an outstanding content experience to its customers. Serving premium content quality, extraordinarily well. That’s a huge challenge for a business with such a legacy. Digital transformation is ultimately about culture change. To deliver new products well, organisations must change their culture to grow at speed and adapt to an ever changing digital world. Tom Morgan, Director of Digital, formerly co-founded a digital startup creating and delivering digital products called SPARCK. He’s now responsible for driving that digital transformation at The Spectator, and he’s going to share his experiences of what worked lessons from the digital startup world can be carried over to a legacy publishing business – and which ones can’t. This talk will be humorous, entertaining, fast-paced, and will provide insight into how even the oldest of legacy publishers can grapple with digital - and re-invent themselves to become Digital leaders, in under a year.
Speakers
Tom Morgan, Director of Digital - The Spectator
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