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Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Top tips on how customer experience and trust will lead to better growth

26 Sep 2019
UX & CRO Theatre
Trust is vital to the consumer and should not be underestimated by the retailer. This is not marketing spiel but facts – 88% of consumers say the extent of their willingness to share personal information is dependent on how much they trust a brand. It’s unfortunate, then, that some of the industries that rely most heavily on consumer data – including retail – suffer some of the lowest consumer trust rates. By demonstrating a commitment to security and privacy – with customer trust the end goal – retailers will reap the rewards. But the strategy must be engineered in this fashion. Attend this session to discover how ensuring the safety of your customers data will lead to inspired trust in your brand and stronger growth for your business.
Speakers
Mayur Upadhyaya, Senior Director - Identity Cloud (EMEA) - AKAMAI
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