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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Customer Journey Hijacking: The hidden problem that’s costing you millions!

25 Sep 2019
UX & CRO Theatre

Brands spend millions driving traffic and building an optimal customer experience to attract and convert shoppers. However, approximately one in five of your customers are exposed to unsavory content and intrusive ads and they don’t discern between legitimate and injected ads – they associate them with your brand. illegitimate injected ads, malware, fake surveys, and phishing attempts interrupt the online digital experience of your hard-earned web traffic, leading shoppers to competitor promotions, cutting into conversion rates, and severely damaging your brand equity. Customer Journey Hijacking Prevention software can solve this phenomenon, delivering improved conversion rates, reduction in abandonment, reduction in error pages, removal of distractions and higher engagement. Eliminating these invasive promotions and delivering a disruption-free experience throughout the customer journey can translate to several improved eCommerce KPIs,  such as:

  • 1.5 - 5% increase in conversion rate (CONTRACTUALLY COMMITTED)
  • 5-9% decrease in Checkout Abandonment Rate
  • 10-15% increase in customer loyalty and retention

Join Namogoo to find out how you can prevent Customer Journey Hijacking and increase your bottom line!

Speakers
Sam Eisenmann, Customer Hijacking Prevention Advocate - Namogoo
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