Millennial engagement in marketing: bridging the gap between established brands and the largest generation on earth
25 Sep 2019
Customer Experience & Engagement Theatre
Emerging Tech , Experience & Engagement
Today, Millennials are the largest generation since WWII, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history - making them of utmost importance to companies. Somi Arian, Millennial Engagement Specialist and LinkedIn Top Voice will explore key findings from the renowned research documentary, "The Millennial Disruption". The documentary sheds light on how market and behaviours are changing, why so many businesses are failing and how the survival of legacy brands comes down to engaging the millennial demographic.