Don't sell to customers - just make it easy for them to buy.
Many organisations are totally focussed on KPI’s but forget about the human requirements of the buying journey. They know the practical steps, looking at the different phases of the sales funnel from search through selection, but then fail to clear the roadblocks created through bad processes and lazy practices.
Do you remember your most recent painful purchase? Looking at the real-life ‘buyer blockers’ and exploring what actually happens as customers engage with businesses at the end of their online search. Every retailer thinks they know what customer service looks like, but too many fall over on the basics. These things go unreported, so are never fixed.
Smart retailers look beyond product availability and price to show customers they care.
Your customers just want you to make it easy for them to buy.
Stuart will help you focus on what your customers want, and how to impress them.