incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Criminal Linguistics & Marketing: Understanding Consumers Through Comparison

25 Sep 2019
MadTech & Data Driven Insights Theatre

Relative Insight applies law enforcement language understanding techniques to help brands and agencies better understand consumers. Knowing how different audiences talk means that ads can better targeted. By understanding the differences in brand discussion over time you can understand what affect your ad campaign had. Companies hold large amounts of language data which goes unused. By comparing different sets of language, the crucial differences between them can be understood.

Speakers
Ben Hookway, CEO - Relative Insight
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