incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Your B2B checkout experience is costing more than you think

25 Sep 2019
Omnichannel Theatre
The purchase requirements for businesses are vastly different than those of consumers; from relationship pricing to purchase controls. In order to optimize your eCommerce strategy, you’ll need to establish a buyer-driven experience for business-driving results. In this session we’ll identify where that journey begins for B2B buyers, what you should include in your online checkout and why it’s important to get it right.
Speakers
Michelle Faul, Senior Director of Global Marketing - MSTS
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