Your B2B checkout experience is costing more than you think
25 Sep 2019
The purchase requirements for businesses are vastly different than those of consumers; from relationship pricing to purchase controls. In order to optimize your eCommerce strategy, you’ll need to establish a buyer-driven experience for business-driving results. In this session we’ll identify where that journey begins for B2B buyers, what you should include in your online checkout and why it’s important to get it right.