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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Payments & fraud prevention: The playbook for effective market entry

25 Sep 2019
Cross Border Theatre
When growing your online business beyond familiar borders, you must be prepared to adjust business practices to account for cultural and financial behaviour specific to each country. In this presentation, Adam will take his audience on a tour into 4 countries - India, Japan, China, and South Korea – and explain the distinct challenges a company will face as they plan for marketing, transactions and logistics in each region. Beyond identifying the hazards themselves, Adam will touch on the resources needed to effectively enter and thrive in each market. For example, in India, it is estimated that 70% of all transactions are paid via cash on delivery (COD), and the accumulation of foreign currency and the costs of handling cash can be troublesome. In many, if not all regions, you will need to account for cross-border taxation, etc. Loosely woven into each chapter will also be notes on the types of fraudulent activities native to each region. NS8 and the tools we provide to filter out malicious users and activity. “With all of the cultural nuances you are dealing with, NS8 can take care of bad actors for you so that you don’t have to add that concern to your list.”
Speakers
Adam Rogas, Chief Executive Officer - NS8
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