Innovating Through Content Personalisation: Data-centric Strategies to Transform Customer Experience
25 Sep 2019
Customer & Personalisation Theatre
For today’s consumer, an innovative online shopping experience goes beyond product personalisation. Retailers are expected to not only recommend items that are relevant, but also create an entirely immersive experience where every element onsite is personalised to each individual shopper in order to truly impact conversion and revenue growth. In this presentation, explore the key ingredients of content personalisation and the data-driven strategies behind it that help transform customer experience.