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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

Mayple. Trust is the new currency, building it the new mastery.

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Mayple. Trust is the new currency, building it the new mastery.

25 Sep 2019
MAdTech Innovations Theatre
How do you build trust in a fragmented, sometimes confusing, and fast-moving marketing industry, in a way that helps businesses better manage their marketing operations and deliver optimal ROI with less risk? The marketing industry is fragmented, it has an overwhelming variety of solutions and tools, and in growing numbers. That makes the marketing operation process much more complex and time-consuming. Which expert should my business to hire? What tools should I use? How should I measure success? If leading corporates are still debating these questions, what is the impact on SMEs where they have limited resource and funding? How can they compete and grow to put them on a par with the big brands? I will answer all these questions, with an emphasis on the combination of technology and human touch, and how, when done right, it can take marketing management to the next level.
Speakers
Rakefet Yacoby, CMO - Mayple
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