Ad Tech



Conversion optimisation across Facebook & Google

25 Sep 2019
UX & CRO Theatre

Integrating data from across the major customer acquisition platforms (e.g. Google and Facebook) in order to accurately attribute revenue to marketing activities remains one of the major obstacles to success for advertisers today. The inability to unify conversion data across the various marketing channels is a real challenge, leading to double-counting conversions and significant wastage of ad spend. In this session we explore the urgency in addressing this and look at some of the different ways that marketers deal with the challenge.

Steve Doyle, Strategic Advisor - Bionic
Lucy Allen, Director of Engagement - Dialect
Alexander Hawkesworth, Head Of Strategy, Data & Technology - GroupM
Nick Cudahy, Head of Digital Strategy - All Response Media
Keith O'Reilly, CPO - Bionic

Headline Sponsor


Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard


PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay