Conversion optimisation across Facebook & Google
Integrating data from across the major customer acquisition platforms (e.g. Google and Facebook) in order to accurately attribute revenue to marketing activities remains one of the major obstacles to success for advertisers today. The inability to unify conversion data across the various marketing channels is a real challenge, leading to double-counting conversions and significant wastage of ad spend. In this session we explore the urgency in addressing this and look at some of the different ways that marketers deal with the challenge.