incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Conversion optimisation across Facebook & Google

25 Sep 2019
UX & CRO Theatre

Integrating data from across the major customer acquisition platforms (e.g. Google and Facebook) in order to accurately attribute revenue to marketing activities remains one of the major obstacles to success for advertisers today. The inability to unify conversion data across the various marketing channels is a real challenge, leading to double-counting conversions and significant wastage of ad spend. In this session we explore the urgency in addressing this and look at some of the different ways that marketers deal with the challenge.

Speakers
Steve Doyle, Strategic Advisor - Bionic
Lucy Allen, Director of Engagement - Dialect
Alexander Hawkesworth, Head Of Strategy, Data & Technology - GroupM
Nick Cudahy, Head of Digital Strategy - All Response Media
Keith O'Reilly, CPO - Bionic
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