incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Content Amplification: You’re looking at the funnel the wrong way…

25 Sep 2019
Content & Social Strategies Theatre

You’re an expert by now. You produce valuable content and use it to position your business as accessible and helpful. However, even with the latest technology, until you change your perspective on the buyer’s journey you will continue to fall into the same traps.

In this session Ross will outline why the way we think about the marketing funnel is one-sided, and present a model that Inbox Insight uses to run hundreds of content marketing campaigns a year to their global community of business people.

Speakers
Ross Howard, Head of Product & Content - Inbox Insight
Twitter

Headline Sponsor

  • UKFAST

Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard

 

PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay