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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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So you have (or want) a CDP, what are you going to do with it?

25 Sep 2019
MadTech & Data Driven Insights Theatre

James will summarise the capabilities of a Customer Data Platform (CDP) and consider how you could use one for driving your marketing activities. He will look at the use of modelling, automation, optimisation and a pinch of AI to help take practical steps to use your new platform. James will help you address questions such as ‘how do I determine what products to offer customers who have purchased before’ or ‘how can I maximise the value of a customer relationship in the shortest time’ with practical steps to create automated campaigns. Have you ever thought ‘how do I detect customers likely to cease buying’ or ‘what can I use all this transaction history for’? Attend the session to learn more…

Speakers
James Alty, Managing Director - Apteco Limited
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