Perfecting the echo chamber: Offering relevancy and serendipity to data-driven marketing.
25 Sep 2019
Media & Advertising Theatre
From your supermarket giving health advice to coffee shops remembering your regular order so it’s ready to collect, brands are using more innovative ways to utilise data when it comes to engaging with consumers. Consumers expect a high level of service from the brands they regularly engage with, and with the high street continuing to struggle, the pressure is on to outdo the competition. Ultimately, this has led to retailers trying to push the boundaries of what is possible, tailoring the user experience at a micro-level. In this presentation, David Coombs at Cheil will discuss some of the ways that brands are using data to make the user experience more personal. David will discuss recent research conducted by Cheil that highlighted what consumers and senior marketers think about data use, brand loyalty and personalisation, explaining what consumers actually want to see.