Personalising customer experiences - what consumers really want from brands
25 Sep 2019
Media & Advertising Theatre
From your supermarket giving health advice, to coffee shops remembering your regular order so it’s ready to collect, brands are using more innovative ways to utilise data when it comes to engaging with consumers. Consumers expect a high level of service from the brands they regularly engage with, and with the highstreet continuing to struggle, the pressure is on to outdo the competition. Ultimately, this has led to retailers trying to push the boundaries of what is possible, tailoring the user experience at a micro level. In this presentation, David Coombs at Cheil UK will discuss some of the ways that brands are using data to make the user experience more personal. David, will discuss recent research conducted by Cheil that highlighted what consumers and senior marketers think about data use, brand loyalty and personalisation, explaining what consumers actually want to see.