Welcome to the smart(ish) home
Are you living in a streamlined dream home filled with sensor-equipped tech responsive to your every request? Including one of those AI-powered laundry folding machines? Thought not. Step into the average household and you are still more likely to find a drawer full of board games, a shelf with a few DVDs knocking around and an ironing board with corded iron in the corner.
While the media and numerous exhibitors at tech shows are still entranced by a utopian vision of a home of the future akin to something you’d find in science fiction, it’s our job to deal with reality as experienced by the average household and to try to find the opportunities that people’s current relationship with ‘smart’ technology presents to brands and businesses.
In this presentation, David will focus on our recent research into the connected home, the barriers to adoption and how brands can increase trust and relevancy to be allowed inside the home.