Panel: The new wave of tech innovation and customer engagement – what’s landing and what’s not
26 Sep 2019
Customer & Personalisation Theatre
Experience & Engagement , Innovation & Disruption
Technologies such as voice, chatbots, AI and machine learning, VR/AR and visual search are changing the way customers research and interact and brands recommend products. Marketing and ecommerce are entwining to deliver a slicker, smarter customer experience. But which elements of the new wave of tech innovation are genuinely helpful and which are not yet reaching their potential? This panel will discuss which bets to back, how to evaluate tech propositions and where ecommerce innovations offer the best opportunity to integrate your offline and online business.