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Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Panel: The new wave of tech innovation and customer engagement – what’s landing and what’s not

26 Sep 2019
Customer & Personalisation Theatre
Experience & Engagement , Innovation & Disruption
Technologies such as voice, chatbots, AI and machine learning, VR/AR and visual search are changing the way customers research and interact and brands recommend products. Marketing and ecommerce are entwining to deliver a slicker, smarter customer experience. But which elements of the new wave of tech innovation are genuinely helpful and which are not yet reaching their potential? This panel will discuss which bets to back, how to evaluate tech propositions and where ecommerce innovations offer the best opportunity to integrate your offline and online business.
Chairperson
Branwell Johnson, Director of Content - Propeller
Speakers
Tara Lynch - River Island
Neil Kuschel, CEO Europe - Global-e
Dominique Bonnafoux, Strategy Director - FITCH
Louisa Nicholls, Senior Manager Trade Marketing - John Lewis & Partners
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