incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Digital commerce measurement – KPIs, analytics, attribution and econometrics

25 Sep 2019
Customer & Personalisation Theatre
Personalisation

· Many brands without a direct path to purchase (e.g. FMCGs) have typically struggled getting sales data from retailers. How have the panellists historically measured value from eCommerce activity

· Attribution is getting increasingly challenging as the platforms adapt to a new privacy landscape. How are the panellists adapting to this challenge?

· What are the panellists’ experience in building a business case for developing an eCommerce team

Chairperson
Alex Tait, CEO & Founder - Entropy
Speakers
Liz Salway, Global Audience Data Lead - Nestle
Kristina Kaganer, Global VP of Digital Data and Commerce - Coty
Jane Smith, Digital Content & Commerce Lead (EMEA) - GSK
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