Digital commerce measurement – KPIs, analytics, attribution and econometrics
· Many brands without a direct path to purchase (e.g. FMCGs) have typically struggled getting sales data from retailers. How have the panellists historically measured value from eCommerce activity
· Attribution is getting increasingly challenging as the platforms adapt to a new privacy landscape. How are the panellists adapting to this challenge?
· What are the panellists’ experience in building a business case for developing an eCommerce team