incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Digital commerce measurement – KPIs, analytics, attribution and econometrics

25 Sep 2019
Customer & Personalisation Theatre
Personalisation

· Many brands without a direct path to purchase (e.g. FMCGs) have typically struggled getting sales data from retailers. How have the panellists historically measured value from eCommerce activity

· Attribution is getting increasingly challenging as the platforms adapt to a new privacy landscape. How are the panellists adapting to this challenge?

· What are the panellists’ experience in building a business case for developing an eCommerce team

Chairperson
Alex Tait, CEO & Founder - Entropy
Speakers
Liz Salway, Global Audience Data Lead - Nestle
Kristina Kaganer, Global VP of Digital Data and Commerce - Coty
Jane Smith, Digital Content & Commerce Lead (EMEA) - GSK
Twitter

Headline Sponsor

  • UKFAST

Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard

 

PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay