incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Resolving the personalisation conundrum

26 Sep 2019
MAdTech Innovations Theatre
Agency , Innovation & Disruption

Digital advertising’s success has been driven to a large extent by its promise to deliver precisely targeted messages to consumers. As a result, personalisation is becoming the holy grail for many marketers.

But as more consumers engage with personalised brands & services and enjoy the benefits they offer, they are at the same time increasingly cynical about business’ data claims, promises and policies.

So how can brands resolve this conundrum? At Zenith, we believe that brands need to take a more nuanced approach to personalisation. In this session, we’ll sit down with RB to discuss how legacy brands can harness the benefits of relevant communications to drive performance in order to win in the new fit-for-purpose digital ecosystem.

Speakers
Ravi Jagdeo, Global Digital Trading Director - Reckitt Benckiser
Benoit Cacheux, Global Chief Digital Officer - Zenith
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