incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

The Science Behind The Art Of Branded Content

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The Science Behind The Art Of Branded Content

26 Sep 2019
Keynote Theatre
• How important are data-driven insights to you • How does data shape your branded content • Can data adversely affect the creativity of your content • What do find is the most effective data in achieving objectives • How is technology impacting on data-insight now and in the future
Chairperson
Andrew Canter, Global CEO - BCMA
Speakers
John Watton, Senior Marketing Director, EMEA - Adobe
Brenda Fiela, Global VP Strategy, Insights and Analytics - Bacardi Martini
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