Bold is beautiful - How Panasonic, Team GB & Social Chain Cut Through The Noise On Social at the Winter Olympics.
Average campaigns create average results on social media. The ever-changing social landscape is unforgiving. Marketers need to be first and fearless to new ideas to get the best cut through on social.
Media Chain and Panasonic’s campaign was the most viewed activation on social during the Winter Olympics with Team GB. Beyond the event, their live quiz became the most commented on UK tech campaign on Facebook for Q1 2018.
This talk will show how being bold on social won Panasonic the gold during the Winter Olympics. The digital experts from both companies will also be giving their predictions for the next year, helping marketeers better understand what’s on the horizon.