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Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Bold is beautiful - How Panasonic, Team GB & Social Chain Cut Through The Noise On Social at the Winter Olympics.

25 Sep 2019
Content & Social Strategies Theatre
Agency , Social, Creativity & Influence

Average campaigns create average results on social media. The ever-changing social landscape is unforgiving. Marketers need to be first and fearless to new ideas to get the best cut through on social.

Media Chain and Panasonic’s campaign was the most viewed activation on social during the Winter Olympics with Team GB. Beyond the event, their live quiz became the most commented on UK tech campaign on Facebook for Q1 2018.

This talk will show how being bold on social won Panasonic the gold during the Winter Olympics. The digital experts from both companies will also be giving their predictions for the next year, helping marketeers better understand what’s on the horizon.

Speakers
Anand Narayanan, Head of Digital (Brand Marketing, Communications and Innovations) - Panasonic UK
Joe Smith, Head of Brand Commercial Development - Social Chain Media
Twitter

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