Leveraging MarTech to Deliver Frictionless Customer Experience
26 Sep 2019
Customer Experience & Engagement Theatre
B2B , Emerging Tech
Our world is changing at an alarming pace. In today’s dynamic landscape, digital technologies are transforming and disrupting every market and industry. Marketers face unparalleled pressures, to build and manage sustainable technology stacks. Businesses need to be at the forefront of change, and their MarTech strategy should change, otherwise facing failure. The need innovate and transform their businesses – leveraging MarTech to engage with B2C and B2B customers – and design new organisational structures to drive growth and profitability.