In God we trust – everyone else please bring data.
26 Sep 2019
MadTech & Data Driven Insights Theatre
Agency , Data-Driven Insights
Back in the 90s, the backdrop to brand marketing were great pieces of creativity that got people talking. Think Tango Orange Man, Guinness Horses & Surfers, Levis laundrette. Just like the digital debate of the last decade, the data debate now rages loud. Have we gone too far in our infatuation with data? Have we lost the power of intuition, bravery and human behaviours to create great ideas that drive growth? How do we truly marry data insight with creativity to grow brands and business? What is the role of tech? And finally, what does success look like?