Five second rule: Grabbing your customer's attention quickly
25 Sep 2019
MadTech & Data Driven Insights Theatre
Data-Driven Insights , Multichannel & Mobile
Most people on the internet are on autopilot, following paths of least resistance. To hook people in, you need to be on that path or grab their attention. For those that make it onto your site, you may find that around 50% of your sessions are less than 5 seconds long. Riaz Ali - Head of BI and Optimisation at giffgaff, will show you simple ways to grab attention and improve your marketing performance using insights and experiments.