Fighting male mental health...or trying to make money?
Let's rewind. All the way back to January. Gillette launch their ad campaign by declaring war on toxic masculinity. The industry erupts. The conversation continues into how to address male mental health.
It's a clear sign that, when brands interact with pressing social matters, they need to be careful, thoughtful & honest to their principles. So where are brands going wrong? Are they just trying to make money off the back of pressing social matters?