incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Fighting male mental health...or trying to make money?

25 Sep 2019
Media & Advertising Theatre
Diversity & Inclusion , Social, Creativity & Influence

Let's rewind. All the way back to January. Gillette launch their ad campaign by declaring war on toxic masculinity. The industry erupts. The conversation continues into how to address male mental health.

It's a clear sign that, when brands interact with pressing social matters, they need to be careful, thoughtful & honest to their principles. So where are brands going wrong? Are they just trying to make money off the back of pressing social matters? 

Chairperson
Mac Alonge, CEO - The Equal Group
Speakers
Dominic Gallello, Chief Marketing Officer - Badoo
Ally Owen, founder - Brixton Finishing School
Mark Sandford, Co-Founder - The Book of Man
Fernando Desouches, Managing Director New Macho - BBD PERFECT STORM
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