incorporating

Ad Tech

30 SEPTEMBER - 1 OCTOBER 2020
EXCEL LONDON

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Data, Collaboration & Community – how Co-op unearthed the human story behind the numbers.

26 Sep 2019
Media & Advertising Theatre
Agency , Innovation & Disruption

The story of how two agencies came together, using data in two very different yet complementary ways to reinvigorate the Co-op - and of how a humble spreadsheet provided a surprising source of creative inspiration, while a qualitative insight-powered a media approach involving 475 different executions.

Speakers
Sam Walker, Head of Marketing Campaigns - The Co-operative Group
Alice McGinn, Strategy Director - Dentsu Aegis Network
Cate Hardiman, Strategy Partner - Dentsuaegis
Grant Burke, Client Managing Director, UK - Carat
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