Why is data marketers’ most valuable asset?
26 Sep 2019
MadTech & Data Driven Insights Theatre
Discussing how data, used in the right way, is a window into the lives of consumers, the need for businesses to be targeted and drives stronger customer relationships. Including the latest insight into consumers' attitudes to data and loyalty, how this has changed in recent years and what we can expect in the future. Highlighting why innovation and privacy is the key to the marketing industry's success, not just one or the other.