incorporating

Ad Tech

25th - 26th SEPTEMBER 2019  |  OLYMPIA

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Gorillas & Unicorns: Unlocking brand growth through technology collaboration

25 Sep 2019
MAdTech Innovations Theatre
Emerging Tech , Innovation & Disruption
In a world of rapidly changing external landscapes, it is harder than ever for corporates and agencies to stay relevant and future-proof their business. Unicorns, the one-billion-dollar tech companies, are disrupting industries and changing consumer behaviour at an incredibly fast pace. For the 800 Pound Gorillas and their traditional partners, this can be a great challenge as well as an exciting opportunity. In this session we will provide an overview of how Diageo, the world’s leading premium drinks company, is trying to seize this opportunity from a Marketing technology perspective.
Speakers
Benni Lickfett, Head of Technology and Digital Innovation - Diageo
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