Gorillas & Unicorns: Unlocking brand growth through technology collaboration
26 Sep 2019
MAdTech Innovations Theatre
In a world of rapidly changing external landscapes, it is harder than ever for corporates and agencies to stay relevant and future-proof their business. Unicorns, the one-billion-dollar tech companies, are disrupting industries and changing consumer behaviour at an incredibly fast pace. For the 800 Pound Gorillas and their traditional partners, this can be a great challenge as well as an exciting opportunity. In this session we will provide an overview of how Diageo, the world’s leading premium drinks company, is trying to seize this opportunity from a Marketing technology perspective.