Ensuring Your Brand Thrives in the Feedback Economy
Join Gary as he delves into the 'Feedback Economy'. Understand how changing user habits are changing the way customers interact with brands, and the challenge facing enterprise-level businesses when trying to properly use this feedback to improve customer experience. In the Feedback Economy, people are much more inclined to trust feedback from their peers, as opposed to traditional marketing. This feedback has many benefits but often is not utilised correctly to improve CX, rank higher in local search, and improve operations, as it does when correctly managed. Gary will also look at the best ways to begin an Online Reputation Management and CX strategy, and discuss the key components used by some of the biggest brands in the world as they use the Reputation.com platform.