eCommerce and Print - building an engaged, repeat-buying customer base with direct mail
26 Sep 2019
Customer & Personalisation Theatre
More eCommerce retailers than ever are leveraging catalogues and other direct mail formats to drive web sales through a medium that creates stronger brand engagement. This means customers can build understanding and develop trust with a brand, something which can be hard to generate via the streamlined customer experience online. This means more active customers that are more likely to buy again and again. Find out who's doing it and why and how it boosts loyalty whilst supporting digital campaign performance.