The mobile commerce opportunity
25 Sep 2019
The rise of mobile commerce represents an inflection point for eCommerce. Mobile commerce requires that product developers consider a new form factor. While eCommerce websites rely on keyword searches to present applicable products to consumers, this is not effective for mobile phone users. Learn how Wish has navigated this technological change and seized the opportunity to cater to smartphone users that love to discover new products matched to their interests, differentiating against the competition with a personalized shopping feed and picture-based exploration.