Ad Tech



Mythbusting! What if everything said about digital transformation was wrong? A way to think about new possibilities… now.

25 Sep 2019
Keynote Theatre
Innovation & Disruption

Everyone is talking about digital transformation but nobody knows what it is. We keep talking about the ever faster change in the world, but is that actually true? 5G, AI, Voice, Robots, Drones all seem to be promised as the sparks of change in the world, but have we even made the most of basic code, cloud based computing, or 4G yet ? If there is to be change in the world then companies need to understand that it’s about culture more than code, it’s about ideas more than funding and it’s about empathy and creativity more than technology. This session will provoke, inspire and challenge you to consider how tech innovation can really deliver business results and what you can do about it now.

Tom Goodwin, EVP Head of Innovation - Zenith

Headline Sponsor


Networking Lounge Sponsor

  • Selligent Marketing cloud

VIP Lounge Sponsor

  • Mirakl
  • Barclaycard


PR Partner

  • Propeller

Lanyard Sponsor

  • Checkout

Theatre Sponsor

  • Cheil UK
  • Pure360
  • Dubai Commercity
  • Bluecore
  • BlueVenn
  • redeye
  • SplashBI

Agency Sponsor

  • Havas
  • Dentsu AEGIS
  • Mindshare

Agency Sponsor

  • Zenith
  • Starcom
  • Wavemaker

Event Partner

  • Google Digital Garage
  • Pennies
  • BCMA
  • CMA
  • Olympia
  • Accelerating Asia
  • ASME
  • Co Creation Lab

Media Partner

  • TechTarget
  • Data & Marketing Association
  • Bizibl

Media Partner

  • Better Than Paper
  • IAB Europe

Media Partner

  • Institute of Data & Marketing
  • DAN Global

Media Partner

  • Elemental
  • Kogan Page
  • Digital Doughnut

Media Partner

  • Elite Business Mag
  • Disruptive

Media Partner

  • Retail Systems Magazine
  • Marketing Tech Outlook
  • Social Media Portal
  • AffiliateBay