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Marketing Automation, Email & Multichannel Theatre

Sponsored by:

Act-on  ZOHO

Today there is no limit to the number of channels available to marketers, including engaging with consumers through physical promotions, websites, email, mobile, social or direct mail. Factor in the number of unique devices used daily by the average customer – it is no surprise that it is a struggle to keep up! Join this programme and learn how to guarantee a seamless experience across all touch points, measure effectively across multiple channels, scale your investments, and ensure relevancy.

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Marketing Automation, Email & Multichannel Theatre
  1. Email is the top channel for ROI, yet few of us are leveraging its full potential. With so many shiny new technologies out there, how do we separate the essential from the distractions? Dani reveals w ...

    Sponsor(s)

    1
  2. Join the digital revolution and enjoy the many benefits or marketing automation. To go omnichannel, you need connected profiles. Break your customer data out of its silo, and feed rich customer intell ...

    Sponsor(s)

    Apsis
  3. As we move into a world which is becoming more and more automated, marketers are increasingly using automation tools to help deliver the customer engagement now expected by their audience. For B2B com ...
  4. Chances are your feed cannot be sent as it is to marketplaces, affiliate networks or comparison sites such as Google Shopping. Furthermore, handling all the points of sale and online marketing can see ...

    Sponsor(s)

    channable
  5. In this session, you will learn about how you can take your marketing and lead gen efforts to the next level.  You want to drive growth, which requires feeding sales more of the right leads.  But how ...

    Sponsor(s)

    1
  6. The landscape of domain endings (top-level domains or TLDs) is changing. We’ve seen an influx of new generic top-level domains (gTLDs), such as .blog, .london, .google, and .BRAND gTLDs, giving consum ...

    Sponsor(s)

    1
  7. Today, marketers have a wealth of inbound marketing techniques and martech platforms to reach and persuade their target audiences to engage with them. Yet, there are so many options it can be difficul ...
  8. Email marketing is undergoing something of a renaissance. No longer thoughts of as a tired and uninspired channel, brands are now exploring increasingly sophisticated ways to reach their customers and ...
  9. Where does social media fit into your strategy? Are you truly using it in every aspect of your customer journey? Integrating social media and embedding it into your business planning can deepen every ...

    Sponsor(s)

    1
  10. This session will deliver a case study of how RPC bpi, a key UK-based B2B supplier, turned to social media for its new B2C product launch. Taking a new concept to market, and its first time selling to ...
Marketing Automation, Email & Multichannel Theatre
  1. Representatives from both Paragon Customer Communications and Asurion will showcase the technology driven automated solution, that has been developed by the technical, digital and print experts at Par ...

    Sponsor(s)

    Paragon

  2. Many brands are betting big on the IoT as they look to create new types of connections with their consumers. Hear from Cameron, founder of the first Internet of Things agency SharpEnd, as he cuts thro ...
  3. Personalisation is at the core of marketing, but balancing personalisation with privacy is more of a science than art. With new privacy rules like GDPR, which have come into effect recently, it's impe ...

    Sponsor(s)

    ZOHO
  4. It’s late 2018, yet Google Shopping users can still find themselves facing isolated, channel-specific click metrics, or otherwise, entangled in vague promises of an “Omnichannel Rapture” that fails to ...

    Sponsor(s)

    smec
  5. The role of the modern marketer is ever more complex year after year, driven by the fragmentation of new channels and technologies. Taking part in the panel will be leading marketers from Unilever, Ex ...
  6. Learn how one of the UK’s leading car dealership groups are able to truly understand the effect that their online marketing has on the sales happening on each and every one of their forecourts. Ben Jo ...

    Sponsor(s)

    Wizaly
  7. In this interactive presentation Gareth will talk through the changes of the modern consumer, their new expectations and the reasons behind it. Gareth will cover why the high street is losing some of ...

    Sponsor(s)

    5
  8. I will be telling my story about the FT's evolving marketing automation capabilities, not just from a technology perspective, but how business processes and culture have evolved (and continue to do so ...
  9. How to connect insights from your data into actionable marketing campaigns

    Sponsor(s)

    emarsys

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