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Content Marketing and Experience

Pick up the best tips and takeaways to inspire your content and customer experience strategies. From creation through to distribution, refine your content marketing game plan to grow your business and engage your audience. Discover why localisation and personalisation are bedrock tactics and hear from key decision makers on the latest technologies and tools to improve your customer experience.

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Content Marketing & Experience Theatre
  1. Imagine a business with 25million customers interacting with you everyday in 70+ countries across 43,000 locations. Now imagine the challenge of having to purposefully design and then consistently and ...
  2. We will use the death of the campaign as we know it to take you on the journey Barclaycard have been on to deliver 'always-on marketing', and where we’re going next. A joint presentation by Iris and B ...
  3. Marketers struggle with the pace of change and our practices haven't caught up with technology. Deep dive into practices used by leading brand and agency teams will be discussed, including Starbucks, ...

    Sponsor(s)

    1
  4. Digital technology is core to delivering great customer experience. Learn from senior practitioners how to ensure your end to end experience (and digital investments) drives improved business results.
  5. Content marketing is changing fast, and this session will take a detailed look at the key shifts in digital technology, content discovery and consumer habits likely to shape your strategy for successf ...

    Sponsor(s)

    1
  6. Consent is an active area that many organizations are currently struggling with in The General Data Protection Regulation (GDPR) and ePrivacy, but that value it brings to data subjects is insurmountab ...

    Sponsor(s)

    OneTrust
  7. Find out how the Royal Albert Hall took control of its media library and built a new digital visitor experience by working with Third Light. Hear about its digital transformation journey and how by us ...

    Sponsor(s)

    1
  8. How can you differentiate yourself from the likes of Amazon? What innovative solutions enable you to provide a premium service, beyond your customers’ expectations? Welcome to Fourth Generation of Cus ...

    Sponsor(s)

    1
  9. Looking to engage with a B2B audience? Content doesn't have to be boring; this talk will cover how to use data to identify creative ideas which will resonate with your sector.
  10. Organisations are now faced with increased regulatory requirements for their use of cookies, electronic communications, and other online tracking technologies. In this session, we will discuss key con ...

    Sponsor(s)

    OneTrust
Content Marketing & Experience Theatre
  1. To make tech marketing memorable requires the courage and commitment for you to dare to be different and to step outside your comfort zone. In this inspirational session, you’ll learn: • Why you shoul ...
  2. Marketer are now dedicating large proportions of their marketing budget to content marketing, with spend increasing year or year. However, content efforts can often flail with no clear strategy in pla ...
  3. Content marketing is one of the most important disciplines in modern marketing, yet why is content not planned at a strategic level and often rushed or worse still not enough budget assigned to conten ...

    Sponsor(s)

    1
  4. How do you improve the relationships between sales and marketing? How can the two departments communicate better when they don’t even speak the same language? Rarely are Marketing Departments and Sale ...

    Sponsor(s)

    5
  5. Pulling together a strong brand message requires effective communication across every channel and team. Without this collaboration, marketers risk delivering disconnected and confused brand experience ...
  6. 1. The share of digital as a proportion of total ad spend is growing 2. Facebook and Google are taking all revenue growth in the market 3. They are buying out emerging platforms that challenge this gr ...

    Sponsor(s)

    Opinary
  7. Stuart will explain how a 130 tonne lump of fat, oil, wet wipes, nappies, and other unflushables discovered in an East End sewer became a global media sensation – with zero budget. The ‘Monster Whitec ...

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