Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


Why B2B Marketers Aren’t Getting Results: The Strategy Gap

18 Sep 2024
Campaign Management
Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to achieve the results demanded of them. The reason? They’re not starting with a solid strategy, and their businesses often don’t fully understand marketing. Most aren’t even sure where to begin with writing a successful marketing strategy!
In this session, B2B Jade, TikTok influencer and Founder of the B2B Breakthrough Academy, will introduce the key steps to creating a marketing strategy that leads to real results and almost guarantees leadership buy-in. Drawing from her nearly two decades of experience in B2B marketing, Jade will share practical insights and actionable steps.
What You Can Expect to Learn:
- The B2B Marketing Gap: Why not having a clear strategy is the main reason for poor marketing results and how to fill it.
- The Marketing Task Wheel: Understanding why many B2B marketing managers are burnt out and struggling with imposter syndrome.
- Empowerment: Tips on how to confidently present your strategy to gain support and budget from leadership.
- Practical Steps: An overview of the essential components often missing from B2B marketing strategies.
Bonus: All attendees will receive an exclusive B2B Marketing Strategy Toolkit, including templates and resources to kickstart their strategic planning efforts.
Jade Tambini, Founder - B2B Breakthrough Academy Course
View all Programme conference 2024

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