Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


What is Gen Alpha’s big ask of ecommerce?

19 Sep 2024
Campaign Management

For ecommerce marketers and agencies who want to understand more about Gen Alpha and their online shopping habits.

There’s evidence to suggest that Gen Alpha (6 to 16-year-olds) are rowing back on ecommerce and turning to ‘real life’ experiences - possibly as a reaction to being part of the ‘lockdown generation’. Research shows that more (69%) enjoy the experience of shopping in-store than online (63%). Many will be entering the workplace and increasing their disposable income in the next few years, forming the next generation of adult consumers. How can online experiences be made more attractive for this new wave of shoppers? Will they be excited by live streaming ‘shoppertainment’? More augmented/mixed reality capabilities? More curation and recommendation? 

What you can expect to takeaway:

- Insights into Generation Alpha and what they are looking for in their retail experiences

- Suggestions for making online shopping more attractive for Gen Alpha and other younger consumers

- Ways retailers can better connect their online offerings with in-store experiences for this cohort

Branwell Johnson, Director of Content - Propeller Group
Oliver Shayer, Director of Omni Channel & Media Planning - Boots UK & ROI
View all Programme conference 2024

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