Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


From Influencer to Entrepreneur: Vogue Williams’ Journey in Brand Building

18 Sep 2024
The Headline Stage
For marketers and eCommerce experts that want to learn the intricacies of brand development, influencer partnerships, and impactful marketing strategies.
Join Vogue Williams as she delves into her multifaceted career, sharing insights from setting up her own business to collaborating with major brands. Vogue will discuss her hands-on approach to product development, her role in sales and marketing, and the importance of authentic brand partnerships.
What you can expect to learn:
• The journey of establishing her business, Bare, including product development and brand vision.
• Insights into successful influencer collaborations with brands like M&S and Little Mistress, and their impact on sales.
• Effective strategies for influencer marketing, including due diligence, creative input, and long-term brand partnerships.
Vogue Williams, Broadcaster and Business Owner
Andrew McClelland, Head Of Industry Insight - IMRG
View all Programme conference 2024

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