For marketers that want to ensure their strategy is up to date and future proofed for competitive advantage. Find out what you need to be doing now to take advantage of web 3 trends and future consumer behaviours.

In this session Simon will cover the core areas of web 3 and what they mean for consumers and ultimately for marketers. This includes how you should (and should not) be using AI in your marketing today and how this is likely to evolve.  He will explore how brands area using AR and VR for improved customer experiences as well as within their purchase journeys. Simon will also cover the importance of community, privacy and other key trends that will affect every marketer over the next 1-5 years.

What you can expect to take away:
- How to optimise your use of AI
- An understanding of the typical consumer in web 3
- Case studies on brands using web 3 technology