For marketers, eCommerce experts, and fulfillment specialists seeking to understand the pivotal role of the digital shelf in the consumer journey and how to leverage data and AI to succeed.

 

Join Swagat Choudhury, Mars’ Global Digital Commerce Director, for an in-depth exploration of the digital shelf as the first touchpoint for consumers in eCommerce. Discover winning strategies for maximising your presence on the digital shelf and making the most of data through AI. This session will cover four key aspects, including the digital shelf's role in the consumer journey, staying ahead with data, optimising eCommerce content for success, and leveraging AI to supercharge insights and consumer experiences.

 

What you can expect to takeaway:

• Insights into the importance of the digital shelf in the consumer journey.

• Strategies for staying ahead by leveraging data effectively.

• Tips for optimising eCommerce content to achieve significant wins.

• Understanding how AI can enhance insights and consumer experiences.