The blindspot that kills eCommerce brands!
18 Sep 2024
Data, Analytics & Personalisation
Digital Marketing
,
CX & Personalisation
,
Customer Marketing, UX, CX, CRM
,
Customer Retention
,
General Marketing, Brand Marketing
,
Customer Acquisition
,
Front End eCommerce
,
AI
The recent economic headwinds tested every ecommerce business. Costly acquisition combined with dwindling customer loyalty led to a perfect storm which saw many seemingly healthy brands fall by the wayside. In this session Darren will discuss how ecommerce brands can prepare now to protect themselves against macro economic downturns. Darren describes in detail the blindspot that can be exposed in stressful times and will give real life examples of how brands can address this critical problem now.
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