In this session, we will how DPDI and GDPR impact the complexities of the digital landscape, where the rules of customer engagement have been rewritten. The author of the book “How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI” shares insight into why leveraging the knowledge of the customer journey, and achieving hyper-efficiency and compliance can be achieved by a better understanding of data protection laws. Themes include:
•    Embracing the "personalization paradox" and its benefits for marketers.
•    Devising DPDI/GDPR-powered data use strategies and empowering both customers and brands along the way.
•    Smart AI Governance: tips for leveraging AI-driven efficiency to enhance marketing effectiveness.