For B2B marketers, eCommerce experts, and data specialists who want to enhance personalisation using AI while maintaining data cleanliness.

This session delves into tangible AI integrations that are easy to implement in B2B eCommerce strategies for personalised customer experiences, emphasising the significance of data quality and omnichannel adaptation.

What you can expect to takeaway:

• Some easy-to-implement AI driven personalisation tips
• Importance of clean and accurate data in AI-driven personalisation
• Using the same digital and physical real estate to speak to very different people in a relevant way
• Strategies for leveraging AI algorithms to personalise customer interactions and enhance engagement.
• Best practices for ensuring data cleanliness and integrity in B2B environments.