Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024

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AI in B2B eCommerce: Personalisation Strategies for diverse Customers from Fish & Chip shops to Multi Billion pound companies

19 Sep 2024
Seamless Omnichannel

For B2B marketers, eCommerce experts, and data specialists who want to enhance personalisation using AI while maintaining data cleanliness.

This session delves into tangible AI integrations that are easy to implement in B2B eCommerce strategies for personalised customer experiences, emphasising the significance of data quality and omnichannel adaptation.

What you can expect to takeaway:

• Some easy-to-implement AI driven personalisation tips
• Importance of clean and accurate data in AI-driven personalisation
• Using the same digital and physical real estate to speak to very different people in a relevant way
• Strategies for leveraging AI algorithms to personalise customer interactions and enhance engagement.
• Best practices for ensuring data cleanliness and integrity in B2B environments.

Speakers
Dan Robinson, Head Of Ecommerce & Marketing - Instantprint
Jennie Hopkins, eCommerce Manager - instantprintuk
View all Programme conference 2024

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