For digital marketing managers, eCommerce Specialists, UX/UI Designers & Consumer Insights Analysts that want to create engaging experiences and impactful digital activations. In this session, Hamish Stacey, Consumer Data Lead for OREO, will explore how to craft compelling digital experiences and activations that captivate customers. With his extensive experience in managing top consumer brands globally, Hamish will share insights on how to connect with audiences through innovative digital strategies. What you can expect to learn: - How to design and implement digital experiences that resonate with customers, keeping them engaged and driving brand loyalty. - Discover best practices & understand the key components for creating interactive and immersive digital activations. - How to utilise consumer data to tailor digital experiences and activations to individual preferences. - Learn how data-driven insights can improve customer satisfaction, and drive conversion rates.