Creating Superior Customer Service with Data and Gen AI
18 Sep 2024
The Future of Digital Commerce
Digital Marketing
,
Customer Marketing, UX, CX, CRM
,
CX & Personalisation
,
AI
Customer service is undergoing a revolution fuelled by data and generative AI. This presentation will explore trends that are having an impact on companies using e-commerce as an integral part of their business.
What you can expect to learn:
- How customer service that takes advantage of data and Gen AI is poised to create a win-win situation for both businesses and customers, offering efficient, personalised, and always-on support.
- How Gen AI has vast potential, however successful implementation requires careful planning.
- How to create high-quality data, develop strategic approaches, and smoothly integrate AI with existing systems to fully use its capabilities, resulting in superior customer service.
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