Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024


Scaling a Brand from UK to the US - a Titanic Sized Opportunity with TikTok (and how not to hit an iceberg)

18 Sep 2024
Cross-Border & International Commerce

For marketers and ecommerce professionals looking to expand into new territories more effectively.
How an ecommerce brand (Wonderskin) broke borders to enter one of the biggest markets leveraging the power of discovery, creators and social commerce on TikTok.

What you can expect to learn/takeaway:
- What an effective advertising strategy on TikTok looks like when you’re trying to cross borders
- The creative approach and solutions needed to tap into creator community on TikTok
- How social commerce and fulfilment works on TikTok Shop

Cathy Doyle, Brand Partnership Manager - TikTok
Michael Malinksy, CEO - Wonderskin
View all Programme conference 2024

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