Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

Programme conference 2024

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Reviving Direct Mail: How Integrating Traditional Tactics with Digital Channels Can Supercharge Your eCommerce Strategy

18 Sep 2024
Seamless Omnichannel
Reviving Direct Mail: How Integrating Traditional Tactics with Digital Channels Can Supercharge Your eCommerce Strategy
In the ever-evolving landscape of eCommerce, it's easy to overlook traditional marketing channels in favour of digital innovations. However, direct mail, when used strategically alongside digital channels like paid media, can be a powerful tool in amplifying your marketing efforts. In this session the co-founders of Stannp.com explore how modern direct mail techniques, powered by cutting-edge technology, can enhance the effectiveness of your digital campaigns, drive higher engagement, and boost ROI.
 
Key Takeaways:
Synergy in Strategy: Discover how combining direct mail with digital marketing channels can create a seamless, multichannel experience that maximizes customer engagement.
Programmatic Precision: Learn how technology has transformed direct mail into a data-driven, programmatic channel that integrates seamlessly with your existing digital marketing efforts.
Boosting ROI: Understand the tangible benefits of adding direct mail to your marketing mix, including higher conversion rates and improved overall campaign performance.
 
Speakers
Steve Parish, CTO & Co-Founder - Stannp
Sam Heaton, CEO & Co-Founder - Stannp
Andrew Greaves, Customer Success Director - Stannp
View all Programme conference 2024

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