For marketers seeking to deepen their understanding of evolving consumer behaviours and leverage data-driven strategies for targeted marketing activation.

This session explores the transformation of consumer demographics towards a life-centric approach and the critical role of data in navigating this shift. Gain insights into using data to broaden customer understanding and effectively target them amidst complex external influences such as economic, social, and cultural factors.

 

What you can expect to learn/takeaway:

- Enhance your understanding of evolving consumer landscapes and the shift from traditional demographics to life-centric segmentation.

- Gain strategies for leveraging data to refine customer targeting and personalize marketing activation.

- Understand how economic, social, and cultural forces impact modern consumer behaviour and learn to adapt marketing approaches accordingly.