Co-located with eCommerce Expo

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Programme conference 2024

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Putting Data at the Heart of your Marketing Activation: Understanding Changing Consumer Landscapes

19 Sep 2024
Data, Analytics & Personalisation
For marketers seeking to deepen their understanding of evolving consumer behaviours and leverage data-driven strategies for targeted marketing activation.
This session explores the transformation of consumer demographics towards a life-centric approach and the critical role of data in navigating this shift. Gain insights into using data to broaden customer understanding and effectively target them amidst complex external influences such as economic, social, and cultural factors.
 
What you can expect to learn/takeaway:
- Enhance your understanding of evolving consumer landscapes and the shift from traditional demographics to life-centric segmentation.
- Gain strategies for leveraging data to refine customer targeting and personalize marketing activation.
- Understand how economic, social, and cultural forces impact modern consumer behaviour and learn to adapt marketing approaches accordingly.
Chairperson
Laura Dazon, Senior Content Marketing Executive - CloserStill Media
Speakers
Patrick Zinga, Digital Media, Data & Martech Lead - Heineken UK
Shane ORourke, Head of Performance Marketing - Diageo
Benjamin Lloyd-Wilson, Multichannel Lead - Blacks (JD Sports)
Michelle Hurney, Head of Marketing - BrandAlley.co.uk
View all Programme conference 2024

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